Good People Doing Good Work

At GPS-it we believe who we are as people is as important as the solutions we provide. We have a team of experts who use the latest tools and technology to provide the best land mapping product on the market.

Our story

Matt Flowerday started using GPS to map farms and orchards in 1998. GPS-it was then set-up in 2001 to carryout GPS mapping, with a focus on kiwifruit.

From our beginnings in a small office on a kiwifruit orchard, with just one staff member and a GPS unit, the business has evolved significantly. GPS-it is now an established aerial farm mapping and software development company, providing high-quality customised geospatial solutions to our clients, using ESRI technology.

Our team


Matt Flowerday
Founder and Managing Director

Raised on a Te Aroha dairy farm, Matt’s interest in solving issues within the environmental and agricultural industries lead him to gaining a bachelor's in natural resource engineering and a master’s in agricultural engineering. In 1998 Matt started providing professional GPS mapping services for farming and kiwifruit and in 2001 he founded GPS-it.

Tim Cutfield
Chief Operating Officer

Tim recently joined GPS-it from Fonterra where he was the head of Agrigate and farmer innovations manager. Tim has a long involvement with New Zealand agritech and a broad experience based in agriculture and business management, coming from a farming background, with experience in viticulture, kiwifruit and avocado growing.

Software development

Paul Haakma
Lead Developer

Paul is experienced in project management and implementation. He works alongside the development team, leading the design and execution of GIS projects and applications. Paul can see both the detail and the bigger picture, which supports his leadership and management of projects.

Greg Stevenson
Business Analyst

Greg has extensive understanding of ArcGIS software and is responsible for geo-database and image service management. Greg is the main point of contact for clients requiring specific GIS related analysis, technical support and customised solutions or reporting.

Mitchell Harris
Javascript Developer

Mitch started his career as a networking engineer but soon became fascinated with software development after he taught himself how to write his first iOS application. With five years’ experience, Mitch is now a highly skilled developer with a vast understanding of software development life cycles.

James Ing
JavaScript Developer

After studying graphic design, James worked for a for a fast-paced digital company in the role of web development and user experience (UX/UI). James is a natural problem-solver and uses his wide range of experience and innovate skills to find solutions and opportunities.

Arun Sebastian
GIS Developer

Arun has over five years’ experience developing GIS solutions on the ESRI platform and experience in JavaScript, HTML (5), C and a range of other development environments. Arun is also a highly experienced GIS consultant, technical consultant and project leader.

Guri Ghuman
JavaScript Developer

Guri is a computer science graduate from Waikato University. He develops and maintains GPS-it's internal software, working with JavaScript. Guri is a highly motivated member of the team providing support and development solutions.

Alexandra Dunham
Front-end developer

Alex is a front-end developer with a background in developing applications in the science and engineering industries. She got into front end development because she loves a challenge and has a passion for creating awesome, intuitive software.

Áine Murphy
Front-end developer

After studying interactive media, Áine worked for a couple of fast-growing start-ups within the UK as a front-end developer. Looking for sunshine she moved to Australia for a senior technical manager before joining GPS-it. Áine has extensive experience working with a wide range of coding languages.

Mapping team

Greg Wooding
Pilot and survey technician

Greg is a commercial fixed-wing pilot, aerial survey and mapping specialist from KwaZulu Natal, South Africa. Greg’s recent role was chief pilot and research and development for remote sensing capabilities for his own geospatial solutions company in South Africa.

AJ Morris
Survey technician

AJ is the newest addition to our field team. Originally from Gisborne, AJ grew up on kiwifruit orchards. Over the last ten years he’s held a variety of roles in the kiwifruit industry, including managing his own kiwifruit contracting business.

Reon Hamnett
Mapping Technician and Surveyor

Reon is a surveyor and accredited UAV pilot who also holds level 2 and 4 national horticulture certificates. He's been with GPS-it since 2010 and has extensive experience of using GPS and UAVs to survey farms, orchards and building sites. Prior to working for GPS-it, Reon managed a dairy farm in Te Puke for five years.

GIS team

Dean Petricevich
Senior GIS Analyst

Dean has a bachelor of science from Otago University.  After graduating he worked five years at Southland Regional Council specialising in web GIS and ESRI.  Dean also has extensive experience using AGOL and creating GIS tools for a wide range of uses including emergency management and field collection.

Mitchell Watson
Mitchell Watson
GIS Analyst

Mitchell works with land survey data, aerial imagery, GPS processing and land mapping. He also tests our software and apps and provides technical and mapping support services to clients.

Adam Lewis
GIS technician

Adam has a bachelor’s degree in geography and worked at GNS Science in Wellington for two years with the natural hazards risk and engineering team, assisting with GIS work and data collation.

Zane Cirule
GIS technician

Zane gained her Master’s degree in geomatics from Riga Technical University. She started her career as a photogrammetric engineer, working mainly with LiDAR and aerophoto.

Joel Mackereth
GIS Technician

Joel is a new graduate with a Master of Science (Agriculture). He specializes in multispectral and hyperspectral imagery analysis to identify land surface features such as biodiversity, plant species, and their health.

Keen to work with us?

Call for a chat today on 0800 247 748.

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